CHARLOTTE, NC – August 26, 2009 – Simplifast®, the first ready-to-drink detox fasting beverage containing everything necessary to sustain a proper fast/cleanse, is now available in all eight Central Market stores in Texas.  Simplifast is packaged in 16-ounce bottles and comes in three delicious flavors including Lemon, Strawberry and Blueberry. It is currently available at www.simplifast.com, Earth Fare Markets and in leading supermarkets and supplement shops throughout the U.S and Internationally.

Simplifast is also a great tasting meal replacement and a healthy alternative to sugary sports drinks, caffeinated energy drinks and unhealthy snacks and beverages. It is the first easy and complete fasting solution for health conscious people who don’t have the time or inclination to shop for the necessary ingredients, mix their own beverages and take the additional pills and laxatives recommended for a fast.  Unlike other fasting programs and products, Simplifast contains a powerful combination of all the necessary nutrients needed to support the body and promote detoxification during a fast including: 11 grams of Fiber per serving (44% daily value), pure lemon juice (3-4 fresh lemons in every bottle), pure organic grade B maple syrup, potassium, sodium, vitamin E (50%), vitamin C (100%), vitamin A (50%), vitamin B6 (100%), magnesium (10%), manganese (10%), zinc (10%) and selenium (10%). Simplifast contains no preservatives and no artificial sweeteners, flavors or colors.

“Over the years I experimented with different detox programs and products, but found they were either too difficult to administer, lacked important nutrients or left me feeling dizzy and sick. I knew there had to be a better solution,” states Dianna Toomey, Simplifast Founder and CEO. “So after two years of research and a trip to Thailand to find the best possible ingredients, I worked closely with nutritionists and a beverage chemist to develop the first complete ready-to-drink fasting beverage that also tasted great. I’m so grateful to hear about the amazing difference Simplifast is already making in people’s lives.”

Fasting has long been a popular way to lose weight, cleanse the body and improve health and well-being, but many fasting programs and products leave people feeling sick, dizzy, hungry and tired. Simplifast was scientifically formulated with organic pure grade B maple syrup to help maintain normal blood sugar levels, and 11 grams of fiber per bottle to promote the elimination of toxins, which naturally increases energy and provides a feeling of fullness. Those using Simplifast have reported losing up to 10 lbs. in a three-day fast, up to 20 lbs. in a seven-day fast, and other benefits such as increased energy, improved digestion and reduced cravings for food, alcohol and nicotine.

The reported benefits of detoxification through proper fasting are wide ranging and include: increased energy; increased immunity; enhanced liver function; reduced allergy symptoms; increased metabolism; weight loss; improved digestive function; reduced joint aches and pains; improved sleep; heightened mental clarity, focus and memory; improved stability of moods and balance; feelings peace and calmness; and reduced cravings for food, alcohol and nicotine.

About Simplifast®

Simplifast is the world’s first all-natural, ready-to-drink detox fasting beverage that contains all the vitamins, minerals, antioxidants, electrolytes and fiber necessary to support the body and promote detoxification during a fast. Designed for one, three and seven-day fasts, Simplifast is also a great meal replacement and alternative to sugary sports drinks, caffeinated energy drinks and unhealthy snacks and beverages. Simplifast is packaged in 16-ounce bottles and comes in three flavors including Lemon, Strawberry and Blueberry. It is available online at www.simplifast.com, and in leading U.S. and International retail chains. For more information, contact team@simplifast.com.