Donald Haack Diamonds & Fine Gems (www.donaldhaack.com) has collaborated with 24 Hours of Booty, Inc. (www.24hoursofbooty.org) to create a commemorative “Booty Charm” that debuted at this year’s event on July 25-26.

Designed by Donald Haack Diamonds’ Master Goldsmith and 24 Hours of Booty rider, Russell McKenzie, the one-of-a-kind hand-made sterling silver charms are available exclusively at Donald Haack Diamonds & Fine Gems by special order for $45. Ten percent of the proceeds from the sale of each “Booty Charm” will benefit 24 Hours of Booty. The “Booty Charm” may be purchased at Donald Haack Diamonds & Fine Gems located at 4611 Sharon Road in Charlotte or Online at www.donaldhaack.com/currentevents.htm. For questions or to purchase the 2008 edition of the “Booty Charm,” contact info@donaldhaack.com or 704-365-4400. 

“We wanted to create something unique and special for the participants and supporters of 24 Hours of Booty to wear as a remembrance of the event and for the fight against cancer,” said Julie Haack, president of Donald Haack Diamonds & Fine Gems, which is a bronze sponsor of 24 Hours of Booty. “Creating the ‘Booty Charm’ meant a lot to us because it was a team effort from start to finish and enabled us to design an original piece commemorating each year of this event.”

“We have received amazing feedback about the ‘Booty Charm’,” said Patti Weiss, executive director of 24 Hours of Booty, Inc. “The team at Donald Haack Diamonds & Fine Gems did a fantastic job creating such a cool keepsake that really reflects the 24 Hours of Booty brand and image. I love wearing mine and get compliments on it all the time.”

About 24 Hours of Booty

24 Hours of Booty, Inc. – which runs the official 24-Hour Cycling Event of the Lance Armstrong Foundation and the only 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides an extraordinary cycling event that is safe, fun, and open to all levels of cycling ability. Its mission is to increase cancer awareness, support cancer research and programs and raise funds for The Lance Armstrong Foundation, The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas. For more information, call 704-365-4417 or toll-free at 877-365-4417, or visit www.24hoursofbooty.org.

About Donald Haack Diamonds & Fine Gems

Donald Haack Diamonds & Fine Gems delivers exclusive jewelry designs through personal, long-term connections to diamond and fine gem suppliers around the world. The specially trained and educated staff of Donald Haack Diamonds has been offering expertise unmatched in the Charlotte market for more than 25 years. Visit www.donaldhaack.com or call 704-365-4400 for more information.